There are just some things that in general consumers get really excited about. Things that are “Free” and things that are “New” and things that are “On Sale.”
These are some of the most trusted weapons in any direct marketer’s arsenal and you can use them to drive traffic to your website.
When you add new content to your site, tell your customers and tell your prospects. Use these as copy points in your ads to drive people to your site to expose them to more of your marketing. And, of course, when you have a completely new website, you should shout it from the blogtop!
That’s what I have the pleasure of doing today. Our website www.salesgrowthgroup.com is all new! You’ll find some of our unique secrets on turning more visitors into leads that we call mousetraps, a unique ROI calculator that enables you to calculate how much money you can make with a website investment based on the metrics of your business, and even the chance to personalize the site so your whole experience seems more friendly.
Perhaps the most important feature, and one that will soon be standard on most business sites, is that it feeds different content to the visitor depending on where the visitor came from. For example, if you searched “internet marketing,” and clicked on an organic search listing for SGG, the site will show you content about our internet marketing skills.
If you searched “web development” and clicked on an organic result for SGG, you’ll see completely different content about our unique abilities in marketing web development.
Visitors are spending less and less time on websites so it is becoming increasingly important to get the specific information they are looking for right to them as quickly and directly as possible. This important technique demonstrated on our new website can help you satisfy more of your visitors and in turn get more of them to become leads and/or sales.
At SGG we are a leader in website usability. The websites we create are tested by users to enable us to determine if the “pathing” and navigation of a website achieves what it was designed to do. If you or someone you know would like to be one of our testers, you can sign up on our new site.
While there are a lot of really great features on our new website, the one I like the best is that it features the collective thinking and work from the entire SGG team. Everyone’s fingerprints are on our new site and it reflects the talent we are fortunate to have at SGG.
We developed several ways on the website for visitors to leave feedback, and I encourage you visit our new website and use any one of them. I look forward to hearing from you.