Free Website Design Tips

No doubt you have your highly polished elevator speech for the prospect you meet in person, but do you know the top 4 search strings people would use to find your product or service? If not, it’s time to develop and polish them. You should know the top 4 search strings you think people are using on the search engines with the same level of clarity as your elevator speech. Search strings are getting longer and longer. In fact a new study by Hitwise shows that 47% of all searches are now 3 words or longer and an amazing 17% of them are five words or longer. That...

Maybe you haven’t noticed, but your customers are getting a lot more specific. They are trying to find you on the internet using very specific phrases, rather than the general one-size-fits-all terms your site may be optimized around. For example, we’re fortunate to have as one of our clients, Innovative Home Theaters, one of the oldest and most decorated home theater design and installation companies in Central Florida. In just the first two weeks of February, people used 93 different search phrases to find their site. 93! Sure there were some generalists like...

You can always recognize the face. It’s always the same. It’s the expression our prospective clients get when they find out their website design is invisible. Not to you and I, of course, but to the search engines. Yes, some website designs are completely invisible to those internet-crawling robots. Here are the three most common causes of an invisible website. 1.  Flash Programming  - The search engines have a lot of trouble crawling and indexing (getting the main point or topic) flash programming.  If the words or text are in flash, it can’t read them. If the navigation...

Microsoft announced last week a severe security flaw in their Internet Explorer web browser that could expose millions of users to having their computers taken over by hackers. It is possible that some users may associate the problem with your website if you they happen to be viewing or recently viewing your website when they started experiencing problems. Microsoft's security advisory says that so far, attacks have only been reported against users with Internet Explorer 7, but the company cautioned that users of other versions of Internet Explorer could be at risk. The AP says...

  Here are the top 10 things a small or medium size business that is paying attention to how their website can help them increase their sales and to how vital the internet is to their success, should be thankful for: 1.       That they came to see what a website design should do – generate leads – people to sell to, rather than just sit there and occupy a space on the internet. 2.       That they took an extra 10 minutes to make sure their website domain is really registered in their name. Finding out someone...