I’m Seeing Red and Couldn’t be Happier
(General)
Monday, November 03. 2008
Matt Weber
As a life-long Phillies fan their championship brought great joy, a nearly uncontrollable desire to buy even more Phillies merchandise and a forced acceptance that I am older than I sometimes believe.
Because in the midst of following some of the games on the mobile internet, getting blogs from passionate Phillies fans on my RSS feeds and participating in a Phillies fan list-serv, I thought back fondly on the nights I would fall asleep with a transistor radio pressed to my ear listening to Phillies games crackle on an AM radio station.
I remember when the Phillies would...
When You’re on the Net, You Have to Watch Your Form
(Web Development)
Monday, October 27. 2008
Matt Weber
I’ll bet that one of the most important parts of your site is one you think about the least.
It’s your forms. Any form.
And that’s too bad because the thinnest space between your company and a prospect is the form on your site. If your site is like many sites that we monitor at Sales Growth Group, most prospects that come to the page with your form (most likely a “Contact Us” form) on it don’t complete the form. In fact, we often see abandonment rates as high as 98%. That means that only 2% of the visitors that got to the page with the form actually...
Does Your Website Ring?
(Web Development)
Friday, September 19. 2008
Matt Weber
Imagine that you just bought a new cell phone and it didn’t come with any ringtones. Not even a buzzer. Now imagine that all the prospects trying to reach your business were calling you on that phone.
They have your number, but no way to connect with you because your phone doesn’t make any noise to signify their interest.
That’s exactly the way most websites are designed. Unless something is horribly wrong, you have interested prospects visiting your site right now. They are in various stages of your sales cycle. Some are broadly researching your category...
Have You Found It?
(Internet Marketing)
Tuesday, September 02. 2008
Matt Weber
If you have installed Google Analytics or any other analytics program on your website recently, you’ve probably noticed how impatient your visitors really are. If they can’t find what they are looking for, they click off to another website where what they want may be easier to find.
How do you help your visitors find what they want quickly? Try a global search bar.
Search bars aren’t just for search engines. They are relatively easy to install (depending on how your website is built) and not only help your visitors find what they are looking for, but they...
This Blog Comes To Life
(General)
Monday, August 18. 2008
Matt Weber
I am happy to extend an invitation to all the readers of this blog to get tips just like these in person. On August 27, 2008, I’ll be a featured speaker at The 3rd Annual Entrepreneur Fair at the Disney Entrepreneur Center.
I will be presenting “10 Minutes To A More Profitable Website.” The Fair runs from 1 – 7:30 with some other great seminars and terrific networking opportunities. My program is in the early afternoon. Don’t miss it. The Disney Entrepreneur Center is in downtown Orlando right by Lake Eola. It is 315 E. Robinson Street and...