Free Website Design Tips

George has sold a lot of grills with late-night infomercials and there are two reasons his infomercials run predominantly on late-night television. The obvious one is that there are more of what TV people call “avails” (available time periods for him to buy) late night, but the second reason is one you would do well to think about if you are running a Pay-Per-Click campaign for your website. Late night TV viewers are typically uninvolved. That means they are not engaged with either the show they are watching or some other activity. Yes, many simply can’t sleep....

The most valuable statistic produced by Google Analytics for your website may also be the simplest. Google Analytics measures your “Bounce Rate,” which is simply the percentage of visitors that go to your default page (typically your home page) and don’t go anywhere else. They simply “bounce away.”   Many business owners spend hours anguishing over how to get more customers and more website visitors when unbeknownst to them there are large amounts of prospects banging on their door right now and their website doesn’t let them in. It is not uncommon...

In my last entry I wrote about the advantages of having a basic mobile version of your website. The question I received the most was, “Do I have to have a .mobi domain to have a mobile website?” The answer simply is “No.” Having a website with the .mobi domain and having a website that a mobile device can read are two totally different things. A mobile device simply needs a website that uses “wap” (wireless application protocol) in its programming language. It doesn’t matter whether the site is .com, .org, or .edu. So what does a .mobi...

If you are devoting a lot of time to what your website looks like on the computer, you may be over-looking an important trend. Many people are discovering what your website looks like on a mobile phone... and it isn’t what you think it looks like. The statistics are at the point they can no longer be ignored. According to Real Networks more than 25% of all internet use worldwide is through mobile phones. In some countries like Japan and South Korea, the majority of internet use is through a mobile phone, and yes, be very certain, the United States is quickly heading in that direction. Last...

When I meet a potential customer for the first time, I ask them one simple question. “What do you want the person that visits your website to do after they’ve been there?” I usually get a lot of stammers, furred brows, and scratched chins. Most of the businesses we work with at Sales Growth Group have not thought that through. Perhaps you haven’t either. When I probe further, the most common answer I get is, “We want them to call us.” “So the single most important thing you’d like someone who visits your website to do is contact...