If you are devoting a lot of time to what your website looks like on the computer, you may be over-looking an important trend.

Many people are discovering what your website looks like on a mobile phone... and it isn’t what you think it looks like.

The statistics are at the point they can no longer be ignored. According to Real Networks more than 25% of all internet use worldwide is through mobile phones. In some countries like Japan and South Korea, the majority of internet use is through a mobile phone, and yes, be very certain, the United States is quickly heading in that direction.

Last week I was picking my daughter up from dance class, and I had a few minutes to kill in the parking lot. There is this local printing company that is trying to get a hold of me to do business with them so I decided to look them up on the internet through my BB Curve.

I could do it. Well, I guess I could have... if I had the patience to scroll around and read broken copy and look past giant logos.

They had a chance to advance the dialogue with me through a mobile version of their website and they didn’t do it. They could have gone to the front of the cue, but they ended up going in the “when I get to it” bucket with the rest of the vendors.

Can you see an executive checking out your company while he is waiting for a flight at the airport? Can you see a mom trying to find a company like yours or a product like yours through her mobile phone while she’s waiting for soccer practice to end? And if you can’t see a teenager looking for a business on the internet through their phone the same way you and I used the yellow pages, then well, you simply don’t hang around a lot of teenagers.

Does this mean you should rush out and spend thousands on a full mobile version of your website? No. It just means you should make sure consumers get the basics through a phone without scrolling around over-sized logos and broken links. They should be able to easily and quickly see your address, your phone number (and it should be a “click to call” link), an email address, short compelling copy on what you do, and an email form.

The “click to call” link is really important because that is the first step mobile users can take to store your phone number in their mobile phone, and if you get that, your company gets the keys to the consumers' first impulse in the future.

Getting a basic mobile version is easy and can cost a little more than a thousand dollars. If you’re a business owner, and you always felt you were playing catch up in the game of internet marketing, getting a mobile version of your website is an easy and effective way to be at the same place the consumers are.