At Sales Growth Group we are always extolling the amazing benefits of making your website do more of your selling, but your website can also do a lot more heavy lifting to make your life easier.
Here are four things that your website can do to make your life easier:
1) Answer Your Most Common Questions:
Are there questions about your product or service you answer nearly every day? List them all and the answers on a FAQ page on your website. People go to your website to research your company and a FAQ page is a nice, neat convenient place for them to get the answers they are seeking.
2) Complete Your Customer’s Shopping Comparison:
You know that prospective customers use the internet to compare your product or service with your competitors, so why not help them with it? Create a page that compares your products and services with your competitors. Make it truthful and honest even if it shows a few places were your company or product is not on top.
Prospective customers will appreciate your integrity and you get to control the conversation.
3) Give Customers the Paperwork or Forms They Need:
Whether it is a credit application, an insurance form, or a form that is necessary to open an account, use your website as a place where your customers can get those forms when they need them. You can put them behind a password-protected area to make sure your competitors can’t pirate your intellectual property.
4) Ask for Referrals:
Sometimes it is hard to remember to ask your current customers for referrals because you’re so busy servicing them, but your website always has time to ask for more business. If your current customers visit your website often, having a simple form that they can use to refer you to someone else can have a big payoff for a small investment.
Your website can play many roles for your company. If it is not saving you time, making it easier for someone to be your customer or driving new sales or leads, you’re missing one of the most powerful opportunities to grow your business.
Article brought to you by Novatise – Digital Agency Singapore